Here’s something you may not know: the IT sector has a huge climate impact. At present, between 3 and 4 percent of all electricity (and the associated carbon emissions) used in the world goes to running data centers. If you’re one of the four and a half million registered users of Second Life, consider this: the average Second Life avatar consumes 1,752 kWh of electricity per year, or about two thirds that of an actual person (globally averaged). One server alone has roughly the same climate impact as a 15mpg SUV!

Climate change is real, it’s happening now, and we as a planet desperately need to reduce our IT emissions. And if we wait for the government to solve the problem, we’ll be waiting for a long, long, LONG time.

We’re thrilled to announce that HostGator has joined the ranks of many progressive companies including: Starbucks, IBM, and UPS to take action on addressing climate change right now.

HostGator has gone green, and it’s gone green in a BIG way.
We at Integrated Ecosystem Market Services are very proud to have worked with HostGator to develop a sector-leading program.

What makes HostGator’s program so special?
If you’re thinking about switching to green hosting, good for you! Green hosting is an important step in dealing with climate change. But be aware- once you start asking some questions you’ll find that not all of the .green. hosting options out there are nearly as green as they claim to be. HostGator’s program stands out from the pack for a number of reasons . . .

One, HostGator is using renewable energy to both power and cool their servers, whereas a number of green hosts only offset the electricity used to power their servers. That represents a big difference, because servers generate a lot of heat. For every watt of electricity that a server uses, 1-2 watts of electricity are typically required to cool it. What that means is that HostGator is investing in about twice as much renewable energy, on a per server basis, as those green hosts only using renewable energy to power their servers.

…