What’s Lean, Mean and (now) Green?

Written by Matthew Collins on August 25, 2008 – 11:38 am -

Here’s something you may not know: the IT sector has a huge climate impact. At present, between 3 and 4 percent of all electricity (and the associated carbon emissions) used in the world goes to running data centers. If you’re one of the four and a half million registered users of Second Life, consider this: the average Second Life avatar consumes 1,752 kWh of electricity per year, or about two thirds that of an actual person (globally averaged). One server alone has roughly the same climate impact as a 15mpg SUV!

Climate change is real, it’s happening now, and we as a planet desperately need to reduce our IT emissions. And if we wait for the government to solve the problem, we’ll be waiting for a long, long, LONG time.

We’re thrilled to announce that HostGator has joined the ranks of many progressive companies including: Starbucks, IBM, and UPS to take action on addressing climate change right now.

HostGator has gone green, and it’s gone green in a BIG way.
We at Integrated Ecosystem Market Services are very proud to have worked with HostGator to develop a sector-leading program.

What makes HostGator’s program so special?
If you’re thinking about switching to green hosting, good for you! Green hosting is an important step in dealing with climate change. But be aware- once you start asking some questions you’ll find that not all of the .green. hosting options out there are nearly as green as they claim to be. HostGator’s program stands out from the pack for a number of reasons . . .

One, HostGator is using renewable energy to both power and cool their servers, whereas a number of green hosts only offset the electricity used to power their servers. That represents a big difference, because servers generate a lot of heat. For every watt of electricity that a server uses, 1-2 watts of electricity are typically required to cool it. What that means is that HostGator is investing in about twice as much renewable energy, on a per server basis, as those green hosts only using renewable energy to power their servers.

Two, HostGator has invested in Green -e certified Renewable Energy Credits (RECs). That means that all of HostGator’s RECs are verified, tracked and monitored. Sure, there are cheaper carbon credits out there, but HostGator wanted to go green the right way. HostGator can’t very well build a windfarm in downtown Houston, so it’s doing the next best thing and greening its energy at the source with rock solid RECs.

What the heck’s a REC?
Renewable Energy Credits (RECs) are tradeable credits representing all the environmental benefits of 1 megawatt hour of renewable energy. So when HostGator purchases 4,009 Texas wind RECs, it’s basically paying a Texas windfarm to generate renewable energy on HostGator’s behalf. HostGator doesn’t own the windfarm, but for every REC purchased by HostGator, that windfarm generates 1 megawatt of Texas wind power and puts it into the grid. When HostGator draws power from the grid, it can then claim credit for that wind power generated on its behalf.

Three, HostGator has purchased RECs for 130% of the electricity used to power and cool its shared and reseller servers. Good luck finding another green host that has gone this far. Believe me- if they had, they’d let you know it.

Four, HostGator has invested entirely in wind RECs generated in their home state of Texas. Even those green hosts that have opted for certified RECs are generally sourcing them from wherever is cheapest.

HostGator, on the other hand, is thinking globally and acting locally. By insisting on 100% Texas wind RECs HostGator had to pay more for their credits, but they (and you) can rest easy knowing that they’re doing their part for the environment and the local green economy.

So how did we develop and implement the greening program?
First, we calculated the total amount of electricity used by HostGator’s shared and reseller servers. Based on the total number of servers and the average amount of electricity used in a year to power and cool them, we estimated that HostGator would need 4,009 MWh of electricity to offset 130% of the electricity used to power and cool all of HostGator’s shared and reseller servers

Second, we looked at HostGator’s carbon offsetting options. We considered RECs, Certified Emission Reductions and Verified Emission reductions, as well as a number of offset providers. Ultimately, HostGator chose to go with RECs, and to purchase them from one of the best REC providers around: 3Degrees.

RECs and CERs and VERs, Oh My!
RECs aren’t the only offsetting option out there, there are also Certified Emission Reductions (CERs) and Voluntary/Verified Emission Reductions (VERs). The main difference between the three is this: each REC represents 1 additional megawatt of North American wind power, whereas each CER or VER represents one metric ton of reduced or avoided carbon dioxide emissions. CERs and VERs can be generated from a whole range of projects (fuel switching, forestry, changes in industrial processes, etc.), but RECs can only be created by the production of renewable energy.

So why do RECs make the most sense for HostGator? RECs enable HostGator to green its energy right at the source and support the development of clean power, rather than simply paying another company to not pollute.

Finally, I should emphasize that the purchase of Renewable Energy Credits only represents HostGator’s most recent step toward sustainability. Prior to the REC purchase, HostGator had already begun the process of reducing their environmental impact at the office (recycling, minimizing paper use, etc.), and recently switched to higher efficiency servers.

What can you do to minimize your impact on the climate?
Well, for one thing you can switch your hosting company to HostGator, if you’re not already a customer of theirs! You can choose from one of their great shared or reseller plans.

Beyond that, there are myriad ways to go green in your personal life. Most of them are totally painless, for example turning off your computer at night, rather than leaving it in sleep mode. Many of them will save you money in the long run, for example using compact fluorescent bulbs instead of incandescents.

For a quick start, check out CarbonTracker.com’s list of 11 simple steps you can take to minimize your impact on the climate. For even more information, the Environmental Protection Agency has a ton of info on the subject:
(http://www.epa.gov/climatechange/wycd/index.html)

Help us spread the word!
Show the world you are GREEN too! You can place any of the images on any of the sites hosted with HostGator.

Shared Customers

1. 2. 3.

Codes:

1.
<a href="http://www.hostgator.com/green-web-hosting.shtml"> <img src="http://blog.hostgator.com/images/hostgator_green80_15.gif"></a>

2.
<a href="http://www.hostgator.com/green-web-hosting.shtml"><img src="http://blog.hostgator.com/images/hostgator_green83_72b.gif"></a>

3.
<a href="http://www.hostgator.com/green-web-hosting.shtml"> <img src="http://blog.hostgator.com/images/hostgator_green83_72.gif"></a>

Reseller Customers

1. 2.

Codes:

1.
<a href="http://www.hostgator.com/green-web-hosting.shtml"> <img src="http://blog.hostgator.com/images/250×90reseller.gif"></a>

2.
<a href="http://www.hostgator.com/green-web-hosting.shtml"><img src="http://blog.hostgator.com/images/83×72reseller.gif"></a>

Directions:
1. Choose from one of the images above.
2. Highlight the code under the under number of the image you would like to use.
3. Right click the highlighted text.
4. Left click copy.
5. Paste the code inside of the html of your site.

Note about the author:

Matthew Collins is president and CEO of Integrated Ecosystem Market Services (http://www.iemarketservices.com), a carbon consulting firm based in Chicago, IL.


Tags: , , , , ,
Posted in News Bites, Web Hosting News, World Gator | 68 Comments »

HostGator ranks 21st on Inc. 5000

Written by Chad Bean on August 21, 2008 – 9:56 pm -

Inc. Magazine compiles an annual list of the top 5,000 fastest-growing companies in America. They rank each of the top 5,000 companies depending on their revenue growth for the past three years.
Inc. 5000 announced yesterday that HostGator made their list of the top 5000 fastest growing private companies in America. Turns out, that not only did HostGator make the list, but we ranked in at #21 overall. In our industry, business services, we ranked #2, and in Texas we’re the #1 ranked fastest growing company. For our specific industry–web hosting–HostGator is the fastest growing web host out there, period.

This is quite a feat for a company that started out of a college dorm room with literally no budget.

According to Inc.’s analysis, the reason for our growth is:

Because support is key in the Web-hosting business, the company never outsources support and keeps technical support staff available 24/7, with an average wait time of one minute for inbound calls. It also provides developed templates and specialized software licensing to clients for free to enhance the company’s service offering.

I agree with the analysis, but I’d also like to share a few other points to explain why HostGator is not only floating but thriving.

  • We’re a transparent company. Before potential customers sign up with us, they can check out real HostGator reviews right on our public forums from current customers.
  • We truly care about our clients. It doesn’t matter whether you pay us $5 a month for web hosting or if you buy your own dedicated server through us. Every client at HG receives priority attention and 24/7 support.
  • Our affiliates contribute in a large way to the success by bringing in new sales. Anyone can join our hosting affiliate program. Whether you are a client of HostGator or not, we will pay you up to $125 per sale for referring people to our service.
  • Definitely the biggest asset at HostGator is our people. To offer 24/7 support, it means that we have people here for our customers at 3 AM answering calls and taking care of issues before they become problems. They keep the servers running, making sure millions of web sites and businesses stay online. HostGator would instantly become more profitable if we cut corners and outsourced support, but in doing so we wouldn’t be able to keep the quality where it is. So that’s why we continue our hiring frenzy, to keep up with the growth. The only thing that has kept us from growing faster is making sure we have enough people to support our current and future customers. We’re in this for the long haul, and we want our customers to be with us just as long.
  • It’s an accomplishment and something that we’re all proud of, because every employee at HG helped to make this happen. In three years time we’ve grown over 5,000%, let us know what it will take to make the most of the next three.


    Tags: ,
    Posted in News Bites | 32 Comments »

    Prevent Your Site from Being Hacked

    Written by Paige Filler on June 27, 2008 – 4:55 pm -

    A Growth Industry
    Pretty girl with an umbrellaRecently the number of sites being hacked or infiltrated has risen rapidly. We see a lot of distraught site owners who have had their sites damaged, experienced a loss of rankings, or had data stolen.

    Use Protection
    Although most good hosting companies will protect their servers (and usually your site to some degree) it’s important to understand that you are responsible for your own site.

    Take this analogy: You can use the strongest safe in the world, but if you leave the door open and someone empties it, you can’t blame the safe manufacturer.

    Hacked Huh?
    Before we offer you some simple tips, it’s worth understanding a few basics about the different kinds of hacks, their purpose and how they can affect you.

    Server Farm We won’t go into detail at this stage, but the number of exploits and the number of different types are increasing. Some of the most common include: XSS, SQL Injections and defacing

    Staying up to date is a full time job, but like most types of crime, being prepared and protecting yourself should give you a better chance of weathering a storm should it happen.

    So without further ado, here’s a basic primer on protecting your site from being hacked when it’s on shared hosting.

    Simple Security Tips

    1. Keeping Software Up to Date
    If you are running old versions of software chances are it’s insecure, make sure you upgrade to the latest release. Most updates to software are security or functionality related, which means if you aren’t running the latest version you are likely to have missed a few security fixes.

    2. 3rd Party Scripts and Code
    Plugins, widgets or any other code (including free templates and themes) you install are written by other people under unknown circumstances. Some may be great, some may be full of holes. Be sure to research any code you want to use that you didn’t write yourself. Even a few Google searches should help you find out how secure the code you are using is.

    3. Your Own Fault
    One of the biggest causes of Identity theft and an easy way for someone to get details to your site(s). Your own computer is likely to be a weak link in the chain. Whether it be from poisoned powerpoint files or someone phishing your account details, the vulnerabilities are limitless. No matter how secure your site is, if the machine you access it from (including logging in and editing etc.) is not secure you stand a good risk of being compromised and it may affect more than just your site.

    Use virus scans, clear histories, secure your passwords and be aware of general security issues (try not to let your shiny new MacBook air be stolen). Open and Public wifi spots are an obvious security risk. If you give everyone access to your PIN number for your bank account, expect to be robbed.

    4. Secure Passwords
    A secure password goes a long way to slowing down a potential infiltrator (real ‘hackers’ do not tend to be people that destroy sites, but ethically search for security holes in technology). Put simply passwords should always be a combination of letters and numbers, uppercase and lowercase. The longer the password, the better (though conversely the longer it is the harder it is to remember).

    No dictionary words, no family names and no easily guess-able information either.

    You can also generate a random password which is even more secure.

    5. Checking Your Logs Regularly
    A man carrying a large logWithout watching who is visiting your site, what you are ranking for and similar you could be compromised and never even know it.

    If you spot any unusual traffic (ranking for gambling, pharmaceuticals and sex terms is a common one) try working out where it is coming from / going to. From there if you are sure it is a hack you can get some quick help. (Send us a message, we’ll do what we can).

    6. Outsource a Little Prevention
    Using high quality software, a good coder (one who is security aware), hiring a professional security agency or using an automated method like the Firewall script or Hacker safe will help to reduce your risk. What you outsource depends on your needs (and resources of course).

    7. Backup, Backup, Backup and Then Backup Some More
    While this tip won’t protect you from being hacked, it will be very beneficial to you should it happen.

    Send copies of your backup to your gmail, and auto forward them to your yahoo mail. Download copies to tape, your MP3 player or Iphone, it doesn’t really matter. What does matter is that in the case of a hack there will be a couple of things you want.
    a. Records of IPs accessing your site.
    b. A clean (pre hack) backup of your site (hopefully, including the latest updates)

    Here is an easy DIY way to back up your whole site with cPanel.

    If you use Hostgator then you’ve already got weekly offsite backups and they will restore your site(s) at no charge should it does become compromised or “cracked/ hacked”.

    8. Don’t Put All Your Eggs in One Basket
    Eggs in a shopping basketSite hacking, Search engine rankings, DOS, account closures, viruses, there are a whole list of reasons your site may suffer in some way. With hosting being so cheap, grab yourself a multiple site (reseller) account and spread that risk. You can even have your sites hosted on different C Class IPs.

    9. Learn MORE
    Nothing beats knowledge. The more you know the easier it becomes to spot problems (not just hacks) and resolve them. So, kick back, grab a soda and start reading (it could be worth more in the end than all of the search news and blogging tips you have in your RSS feed).

    Here’s a couple of useful starting points and interesting articles to checkout.
    Trend Micro
    Apache Security
    MySQL Security
    Security Focus
    ha.ckers.org
    Tips to Protect Your Wordpress Installation
    How Wordpress Blogs are Hacked

    10. Find Yourself a Gator
    We take our security very seriously, there is nothing worse than seeing all of your hard work being destroyed. If your site is hosted with us and you think you may have been hacked, click the chat link (top of the page), and contact us anytime to let us know. Not only will you be looking out for the other sites sharing your server, but you give us a better chance to recover your site. Even if your site is not hosted with us, we’ll do what we can to help, we’re just like that.

    Hooded Script Kiddie11. Bonus – Be Careful of the Company You Keep
    Anyone with enough time, an Internet connection and some intelligence can find ways to cause you problems online.

    Revealing too much, boasting or insulting others online is a good way to attract the wrong kind of attention. In the real world, having fewer enemies just makes life easier.

    Until Next Time…
    This is the first in a series of posts that should help your site sing even on the darkest of days, there’s nothing we want more than for you to wake up safe and decide to build another new site.

    The least we can do is try and make that as easy as possible.


    Posted in Web and Hosting Tips | 14 Comments »

    Dedicated Server Sale

    Written by Tin Pham on June 25, 2008 – 9:18 am -

    We are happy to announce that we are having a sale on a batch of servers that we had leftover. Some of you may remember these servers being our former Pro Dedicated offering. For those who are not familiar with these former Pro Dedicated specifications:

    Processor: Intel Xeon Conroe 3060 server @ 2.4Ghz

    Memory: 4GB DDR2

    Hard Disk: 4 x 500GB SATA under RAID-10 configuration.

    Monthly Bandwidth: 2,500GB @ 10mbps

    IP Addresses: 10

    OS: CentOS 4.6

    Control Panel: cPanel/WHM 11 with Fantastico included.

    Pricing: $350 per Month.

    This is a great solution for those needing a high performance server with large data storage with redundancy. Under the RAID-10 configuration, risk of data loss would be minimized as the information is mirrored throughout all 4 hard drives. In case a hard drive fails, copies of your data should be stored on the remaining 3 hard drives. At the price of $350 per month, this server definitely provides the most bang for your buck.

    This was a very popular dedicated solution when it debuted as our Pro Dedicated package, and we are very excited to be able to offer these servers to you once again. Please keep in mind that stock is limited and once we sell out, this offer will not be available for quite some time.

    If you are interested in this offer, please email us at sales@hostgator.com and put it in attention to our Dedicated Sales Department.


    Tags: , ,
    Posted in Promotions | No Comments »

    Hostgator for Humanity

    Written by fmerrill on May 23, 2008 – 3:17 pm -

    That’s right, the folding@home hostgator.com team is a reality and we’ve broken into the top 1,000 ranked teams!

    Although we’ve kept this fairly low profile on our forum post here , we do have a large amount of users starting to come on board, so I’d like to present something a hosting company is doing to better the world.

    The Folding@Home project by Stanford University is a distributed computing project used to create one of the largest supercomputers in the world. The client has long been used used as both a metric to measure processors and machines efficiency and also to help the cause. The project is distributed much in the way Seti@Home was, however, with a more direct human goal.

    hostgator.com folding@home

    Just in case you’re wondering, “what is protein folding and why does this matter to me?”; the Folding@Home project simulates complex mathematical formulas about how these proteins fold, unfold, and misfold with the goal to hopefully one day learn better how many well known diseases, such as Alzheimer’s, Mad Cow (BSE), CJD, ALS, Huntington’s, Parkinson’s disease, and many Cancers and cancer-related syndromes actually work and occur. Results? Darn right! The project has already come up with a number of notable scientific results, and is with our help and yours, continues to go somewhere tangible as you can see at Stanford’s whitepage papers

    As for how this all came about; I was first introduced to the project when I was looking for something better to do with my Spare CPU cycles than let them idle. A lot of people are worried that clients like this will hog CPU, but the beauty of this software is it scales and re-nices it self so well, so you can be running it and it will use a defined amount of CPU at all times, but when any other process needs the CPU it will throttle itself. You can literally play high end games with the client running, as it will just scale back.

    I really began to get involved in the project when I picked up a PS3. I wanted to put the powerful Cell processor through it’s paces so I immediately downloaded the client and started running work units. Now, as an administrator here I began thinking how helpful it could be if some of the machines we have that idle certain days of the week at HostGator were to fold in the background while the machine was not in use. NAS boxes were the perfect solution, and now we’re about to break the 1,000,000 point milestone.

    So, do you want to help humanity and have a chance at free hosting? Well help us out and we’ll help you! Here’s what to do :

    1. Go to http://folding.stanford.edu/ and download the appropriate client for your operating system, and if you have a dual or quad core make sure you get the High Performance SMP client. (If you have a PS3 you can install it directly from the PS3 crossbar interface)
    2. Install folding@home and use team number 122600 , you can enter anything for your Donor name but we would prefer you use either your forum name so we can better contact you for your prize(or your wordpress login name)
    3. Start folding and leave it running. Don’t be surprised if it takes a while for you to start getting work units (these things are huge), the more machines you have it running on and the faster the machines, the quicker you will break milestones.

    Prize Details
    Prizes will be calculated by contributions to the team based on performance. Dead line to see who can get the most milestones will be on 07/01/2008. At that time winner will need to claim prize by emailing sales@hostgator.com with their donor name.

    1. GRAND PRIZE (1 winner)
    The top contributor who contributes the most points to the team will get a free year of hosting on our Aluminum reseller plan or equivalent in credit to existing HostGator plan if already a customer.

    2. FIRST PRIZE (1 winner)
    Runner up will receive a free year of hosting on our Swamp hosting plan (or equivalent).

    3. SECOND PRIZES (8 winners)
    Following 8 runners up will receive 6 months of free hosting on the Baby hosting plan (or equivalent)

    I’d like to extend a special thanks to every team member both from our employee pool and some of our very active forum members and customers currently active (over 345 active CPU’s) and especially to both our owner Brent Oxley and our CTO David Collins for allowing me to run this on each and every one of our network backup servers to create a huge grid.

    Statistics links :

    Python Driven Stats

    Quick stats

    Kakao Stats


    Tags: , , , ,
    Posted in Gator Goodness, World Gator | 7 Comments »