HostGator Web Hosting Blog | Gator Crossing

All You Can Eat Hosting

We have some very exciting, disturbing, shocking, and electrifying news for you!

HostGator Web Hosting is now offering UNLIMITED DISK SPACE, UNLIMITED BANDWIDTH, and UNLIMITED DOMAINS for less than ten bucks a month.

I should be telling you this is a limited time offer and to sign-up while supplies last, but I’m not going to. If you decide to wait a few months, the plan just might change to unlimited bazillion-trillion everything. If you happen to sign up before the unlimited bazillion-trillion plans are released, we’ll be happy to upgrade you free of charge. If you think this all sounds ridiculous, that’s because it is! The “new” unlimited plan is the same plan we were offering a year ago, but now we label it as unlimited.

I wanted to call the plans unlimited last time around. However, due to staffing constraints, we wouldn’t have been able to keep up with the expected growth. A year later, we are finally OVERSTAFFED and ready to change the plan. Up until now, I’ve been slowing sales down on purpose in order for our support to catch up. If history repeats itself, renaming the plan from essentially unlimited to actually “unlimited” will increase our sales by at least 30%.

It’s really that simple.

We change an unlimited plan to say “unlimited” and bam — sales increase 30%, if not more. Many people will argue that “overselling” is evil and that it’s the cause of poor hosting service. This is not the case when it’s managed correctly and the proper staffing is in place. When a hosting company hops on the overselling bandwagon, their sales usually increase exponentially. Since very few companies actually have the capacity to handle a major surge in growth, their quality of service is almost guaranteed to deteriorate.

The support problems HostGator has had in the past weren’t from “overselling.” The problems were actually a result of growing faster than we could hire and train employees.

In the last year, we have been spending more money on recruiting employees than we have on advertising! It has taken us years of hiring and training to get us to the point where we are now. We’ve gone from begging employees to work overtime to asking who wants to go home. HostGator will always have the occasional scheduling gap, but for now, we’re sending over a dozen employees home a day.

I’m very confident that we’ll be able to handle the surge in growth that we will see as a result of going “unlimited.” Greed is what kills most overselling hosting companies, not their plans.

In other news, we have changed the name of our Swamp Web Hosting Plan to the slightly more professional hosting plan called “Business Web Hosting Plan“. The Business plan now includes both a free dedicated IP address and a free Private SSL. We will be updating these plans very soon with some additional and very cool e-commerce features.

I’m not going to spill the beans just yet, but I will say it’s something I’ve never seen included on shared hosting before, and I believe it will redefine what a business hosting plan is.

Giving back with completely free web hosting.

HostGator has a history and tradition of giving back. In the last year, we’ve donated over $125,000 to charity, actively worked towards offsetting and reversing our environmental impact, and given free or
discounted web hosting to a countless number of web sites.

Today, we’re moving forward with our commitment to the communities and the people we serve with the launch of the HostGator Technology Grant.

Recipients of the HostGator Technology Grant will receive one year of completely free web hosting with our Swamp Plan, which offers 1,000 GB of space and unlimited bandwidth. If the Swamp plan does not fit the needs of the particular recipient, they can opt to take the grant as a $180 service credit to any other HostGator product or service. After the one year of free service, grant recipients can re-apply and if accepted again, continue to use HostGator web hosting completely free.

The HostGator Technology Grant’s goal is simple and straightforward: provide free web hosting to organizations and projects that serve the greater good.

Obtaining legitimately free web hosting for nonprofits can be an arduous process. Organizations should be spending their time doing what they believe in and what they set out to do, not hunting for
affordable and quality web hosting.

The wide scope of the grant is intentional – we wanted it so all types of organizations that serve the greater good could take advantage of free HostGator web hosting. Whether your organization is nonprofit community center or a cutting edge open source project, we want to hear from you.

The application process for the HostGator Technology Grant is simple. There are just a few questions and it shouldn’t take an organization longer than 15 or 20 minutes to complete the short application. Click Here to APPLY

Once you’re all setup, then you can do your actual job and get back to doing what you love. We want to make the web hosting experience less troublesome and more convenient for everyone, including those who are seeking to better society through their organizations and projects.

If you have any questions about HostGator’s Technology Grant program, please go to http://www.hostgator.com/nonprofit-web-hosting.shtml or email techgrant@hostgator.com. We’re more than happy to help.

What’s Lean, Mean and (now) Green?

Here’s something you may not know: the IT sector has a huge climate impact. At present, between 3 and 4 percent of all electricity (and the associated carbon emissions) used in the world goes to running data centers. If you’re one of the four and a half million registered users of Second Life, consider this: the average Second Life avatar consumes 1,752 kWh of electricity per year, or about two thirds that of an actual person (globally averaged). One server alone has roughly the same climate impact as a 15mpg SUV!

Climate change is real, it’s happening now, and we as a planet desperately need to reduce our IT emissions. And if we wait for the government to solve the problem, we’ll be waiting for a long, long, LONG time.

We’re thrilled to announce that HostGator has joined the ranks of many progressive companies including: Starbucks, IBM, and UPS to take action on addressing climate change right now.

HostGator has gone green, and it’s gone green in a BIG way.
We at Integrated Ecosystem Market Services are very proud to have worked with HostGator to develop a sector-leading program.

What makes HostGator’s program so special?
If you’re thinking about switching to green hosting, good for you! Green hosting is an important step in dealing with climate change. But be aware- once you start asking some questions you’ll find that not all of the .green. hosting options out there are nearly as green as they claim to be. HostGator’s program stands out from the pack for a number of reasons . . .

One, HostGator is using renewable energy to both power and cool their servers, whereas a number of green hosts only offset the electricity used to power their servers. That represents a big difference, because servers generate a lot of heat. For every watt of electricity that a server uses, 1-2 watts of electricity are typically required to cool it. What that means is that HostGator is investing in about twice as much renewable energy, on a per server basis, as those green hosts only using renewable energy to power their servers.

Two, HostGator has invested in Green -e certified Renewable Energy Credits (RECs). That means that all of HostGator’s RECs are verified, tracked and monitored. Sure, there are cheaper carbon credits out there, but HostGator wanted to go green the right way. HostGator can’t very well build a windfarm in downtown Houston, so it’s doing the next best thing and greening its energy at the source with rock solid RECs.

What the heck’s a REC?
Renewable Energy Credits (RECs) are tradeable credits representing all the environmental benefits of 1 megawatt hour of renewable energy. So when HostGator purchases 4,009 Texas wind RECs, it’s basically paying a Texas windfarm to generate renewable energy on HostGator’s behalf. HostGator doesn’t own the windfarm, but for every REC purchased by HostGator, that windfarm generates 1 megawatt of Texas wind power and puts it into the grid. When HostGator draws power from the grid, it can then claim credit for that wind power generated on its behalf.

Three, HostGator has purchased RECs for 130% of the electricity used to power and cool its shared and reseller servers. Good luck finding another green host that has gone this far. Believe me- if they had, they’d let you know it.

Four, HostGator has invested entirely in wind RECs generated in their home state of Texas. Even those green hosts that have opted for certified RECs are generally sourcing them from wherever is cheapest.

HostGator, on the other hand, is thinking globally and acting locally. By insisting on 100% Texas wind RECs HostGator had to pay more for their credits, but they (and you) can rest easy knowing that they’re doing their part for the environment and the local green economy.

So how did we develop and implement the greening program?
First, we calculated the total amount of electricity used by HostGator’s shared and reseller servers. Based on the total number of servers and the average amount of electricity used in a year to power and cool them, we estimated that HostGator would need 4,009 MWh of electricity to offset 130% of the electricity used to power and cool all of HostGator’s shared and reseller servers

Second, we looked at HostGator’s carbon offsetting options. We considered RECs, Certified Emission Reductions and Verified Emission reductions, as well as a number of offset providers. Ultimately, HostGator chose to go with RECs, and to purchase them from one of the best REC providers around: 3Degrees.

Finally, I should emphasize that the purchase of Renewable Energy Credits only represents HostGator’s most recent step toward sustainability. Prior to the REC purchase, HostGator had already begun the process of reducing their environmental impact at the office (recycling, minimizing paper use, etc.), and recently switched to higher efficiency servers.

What can you do to minimize your impact on the climate?
Well, for one thing you can switch your hosting company to HostGator, if you’re not already a customer of theirs! You can choose from one of their great shared or reseller plans.

Beyond that, there are myriad ways to go green in your personal life. Most of them are totally painless, for example turning off your computer at night, rather than leaving it in sleep mode. Many of them will save you money in the long run, for example using compact fluorescent bulbs instead of incandescents.

For a quick start, check out CarbonTracker.com’s list of 11 simple steps you can take to minimize your impact on the climate. For even more information, the Environmental Protection Agency has a ton of info on the subject:
(http://www.epa.gov/climatechange/wycd/index.html)

Help us spread the word!
Show the world you are GREEN too! You can place any of the images on any of the sites hosted with HostGator.

Shared Customers

1.	2.	3.

Codes:

1.
<a href="http://www.hostgator.com/green-web-hosting.shtml"> <img src="http://blog.hostgator.com/images/hostgator_green80_15.gif"></a>

2.
<a href="http://www.hostgator.com/green-web-hosting.shtml"><img src="http://blog.hostgator.com/images/hostgator_green83_72b.gif"></a>

3.
<a href="http://www.hostgator.com/green-web-hosting.shtml"> <img src="http://blog.hostgator.com/images/hostgator_green83_72.gif"></a>

Reseller Customers

1.	2.

Codes:

1.
<a href="http://www.hostgator.com/green-web-hosting.shtml"> <img src="http://blog.hostgator.com/images/250×90reseller.gif"></a>

2.
<a href="http://www.hostgator.com/green-web-hosting.shtml"><img src="http://blog.hostgator.com/images/83×72reseller.gif"></a>

Directions:
1. Choose from one of the images above.
2. Highlight the code under the under number of the image you would like to use.
3. Right click the highlighted text.
4. Left click copy.
5. Paste the code inside of the html of your site.

Note about the author:

Matthew Collins is president and CEO of Integrated Ecosystem Market Services (http://www.iemarketservices.com), a carbon consulting firm based in Chicago, IL.

HostGator ranks 21st on Inc. 5000

Inc. Magazine compiles an annual list of the top 5,000 fastest-growing companies in America. They rank each of the top 5,000 companies depending on their revenue growth for the past three years.
Inc. 5000 announced yesterday that HostGator made their list of the top 5000 fastest growing private companies in America. Turns out, that not only did HostGator make the list, but we ranked in at #21 overall. In our industry, business services, we ranked #2, and in Texas we’re the #1 ranked fastest growing company. For our specific industry–web hosting–HostGator is the fastest growing web host out there, period.

This is quite a feat for a company that started out of a college dorm room with literally no budget.

According to Inc.’s analysis, the reason for our growth is:

Because support is key in the Web-hosting business, the company never outsources support and keeps technical support staff available 24/7, with an average wait time of one minute for inbound calls. It also provides developed templates and specialized software licensing to clients for free to enhance the company’s service offering.

I agree with the analysis, but I’d also like to share a few other points to explain why HostGator is not only floating but thriving.

It’s an accomplishment and something that we’re all proud of, because every employee at HG helped to make this happen. In three years time we’ve grown over 5,000%, let us know what it will take to make the most of the next three.

CyberSquatting And Copyright Infringement

“Cybersquatting” has been something fairly common in the industry for a while. I’m sure even some of you that are reading this may buy and hold domains based on the fact that price and value goes up every year. Something however that has a lot of businesses and organizations on the defense is the fact that thousands of domains are registered every year with copyright names within or as a part of the domain registered.

The views on this issue are somewhat split. While some ’squatters’ have registered domains to put defamatory content about a company, others have registered various domains and jacking up prices to ridiculous amounts in hopes of a company with that name wanting to buy it.

Let me give you one example of what I am talking about. Locally here in the Houston area where our corporate office is located, there is a car dealership that is very well known named Munday Chevrolet. You would think they own mundaychevrolet.com right? Wrong. They own munday-chevrolet.com, a second rate domain name for your company if you ask me.

If you go to mundaychevrolet.com you will find very brief text from the website owner saying why he would never buy a car from Munday Chevrolet. Previously the site was used for pornography. Thats got to be bad for business especially when you have to tell potential customers to add a dash in the middle of your name.

Lets take an even bigger name into consideration that caused a legal battle for years, nissan.com as opposed to nissanusa.com. The only problem here is that this is a bit complicated. What happens when your last name is truly Nissan? This guy is not trying to ‘cybersquat’ at all. He has a legitimate computer business he is running on this site. It’s unfortunate that Nissan motor company had a lawsuit filed against this guy. So where does the gray line run into black and white, making things clear as to what domain you should and shouldn’t be able to own without legal ramifications? (Read more about the Nissan case HERE.)

According to a group called the “World Intellectual Property Organization” that watches over ‘cybersquatting’ occurrences, it has been reported that the snatching up of domain names of popular celebrities names and corporations from the previous year is up 18%, and is continuing to rise. The industries that had the largest issues with this was biotechnology and pharmaceuticals. Closely following was financial institutions and banking.

The fact is, anyone can register a domain name, and people will continue to register domains that contain parts of or even full trademarked names. We could go on even further with domains that are typos as well, but I’m gonna leave it at that. Now its your turn to give us your thoughts. Where should the lines be drawn?