Snappy, The HostGator Mascot

Gator Crossing

The Official HostGator Company Blog!

Dragonfly
AirPlane

Advertising

SiteLock

Written by Sean Valant

Tuesday, February 12th, 2013

SiteLock is a website security monitoring tool for small and medium-sized businesses, providing a number of benefits and services.  Some of the key benefits are blacklist monitoring, malware detection, vulnerability identification, and virus scanning.  Additional services include domain ownership verification and SSL certificate validation.

SiteLock monitors your websites daily for malicious activity and then alerts you to any potential threats.  SiteLock’s 360-degree scanning uses lightweight technology to search for vulnerabilities in your code, as well as any outdated applications, without slowing down your site’s performance.  These scans include searching for defacement, database vulnerabilities, application vulnerabilities, and drive-by downloads.

If a threat is detected instant email and dashboard alerts let you take action before being blacklisted by search engines, which can destroy a site’s reputation and credibility.

On-demand expert technicians are also available to clean and secure your site in the event that it becomes compromised, should you lack the expertise to rectify the situation yourself.  Additionally, simply displaying the SiteLock security seal on your site will let your Customers know that your site is safe, and that you’ve taken the necessary steps to protect them. Third-party security validation has been proven to increase sales and site conversions; SiteLock’s security shield has been shown to increase conversion by 15% in A/B tests.

For more information on SiteLock, please take a moment to view the following brief video:

For information on how to order SiteLock, please visit this page from our KnowledgeBase.

Moo.com

Written by Sean Valant

Thursday, December 13th, 2012

Moo.com loves to print.  Providing so much more than just the typical print services, Moo.com has taken their chosen craft and elevated it into a proper art form.  Sounds grandiose, but it’s true.  They print everything you’d expect them to: business cards, post cards, stickers, labels, et al.  Where the art form comes in is the way in which they’ve taken this basic foundation and evolved it in such a creative way.

One of the most ingenious cards that Moo prints are NFC (Near Field Communication) business cards.  NFC is a protocol by which a wireless conversation is conducted between two pieces of closely-held electronics.  This is facilitated by a small chip being implanted within the card.  Many debit cards already use this technology to authorize payment by simply holding the card near a receiver rather than actually swiping it through a traditional card reader.

The idea is that when you hold an NFC business card up to a compatible smartphone, it then causes the smartphone to do something.  The possibilities are virtually endless.  Perhaps you’d want the phone to simply visit your website, or maybe download your portfolio or load your FaceBook page.  You might have it download music or even just add your contact information into the internal address book.  The chips can be rewritten over and over again, even after you’ve handed them out!

NFC cards are unquestionably cool, but Moo.com can also meet all of your more basic printing needs.  From basic business cards up to their Luxe and Gloss business cards, as well as FaceBook cards and Mini cards. Moo.com was kind enough to offer 50 free business cards to you, the readers of this blog!  Visit this link in order to claim your free business cards, all you pay for is shipping!  While you’re there, ordering your free business cards, spend some time on their website exploring the vast array of products offered.  Tell them Snappy sent you!

Viewbix

Written by Sean Valant

Monday, November 26th, 2012

You’ve created an excellent video that introduces your product or service to the masses. That’s a big step and having a quality video can certainly assist is the success of your business. Likely the video is on YouTube and perhaps even getting a respectable number of hits. Is your video so incredibly unique or entertaining that it could even go viral? It’s great to be exposed to a larger audience, but there’s never any guarantee that exposure will equal conversions.  At the end of the day, a video is still just a video.

Rather than rolling the dice on the hopes of increasing your audience virally, another strategy would be to instead maximize the conversions you receive from your existing, organically-grown audience.  This is one of the ways in which Viewbix can help you.

Viewbix allows you to embed interactive apps directly into videos.  These videos can then be shared across websites, social networks and mobile devices, greatly increasing your ability to convert your viewers into customers.  You can embed virtually anything you can imagine into your videos: special coupons or a map to your physical store or office, even functionality like the ability to sign up for your mailing list.  Viewbix’s unique ability to embed these apps and additional content is not only very cool, but it also allows you to anticipate your potential customers’ needs relative to the information presented in your video and address them immediately which will result in a much lower percentage of abandonment.

Let’s say your company rents villas at a vacation destination.  You have a video showing the beautiful locale and the lush villas that are available for rent.  I am a potential customer watching your video and I think to myself that it looks like somewhere I’d like to visit.  I wonder what the weather will be like at this destination next week; no one likes a rainy vacation. So I browse over to my preferred weather website, and maybe I eventually make it back to your website or maybe I don’t, but the the pertinent fact here is that I’ve now left your website.  Once a potential customer browses away from your site, all bets are off.  If your video had the embedded ability to check the weather and book a villa right then and there within the video player itself, the chances of me taking that action rather than browsing to a different site and going off on my merry way would be greatly increased.

Viewbix allows for not only greater engagement, but also for literal calls-to-action that your viewers or potential customers can take immediately.  With all of that in mind, if your video does happen to go viral on top of your Viewbix efforts, the results can be staggering.

You can experience Viewbix yourself by heading over to Viewbix.com and watching the video on their front page which shows you exactly what Viewbix can do for your business.  While you’re there, click to get started with Viewbix today for free!

Yext

Written by Sean Valant

Tuesday, November 6th, 2012

The Internet is very large, and constantly growing.  One of the by-products of our beloved Internet is that often times businesses of all sizes can lose control over exactly what information is out there and where it is displayed.

There are numerous sources from which a directory or local search engine can get data for it’s listings.  These are called “data aggregators.”  Generally speaking, there is very little control that can be exercised over these data aggregators.  A quick Google search for your business will likely return results that you didn’t even know existed, containing information that is either out-dated or incorrect.

This can best be illustrated with the following graphic by David Mihm from his article A Closer Look at the Local Search Data Providers:

Looks convoluted, right?  This is where Yext steps in and simplifies the entire situation.  What Yext offers to it’s PowerListings Customers is total control over the information displayed about their company throughout this entire “ecosystem.”  In other words, you tell Yext what you want displayed throughout the Internet and Yext does the rest.  The result changes the above image to something more along these lines:

Looks much cleaner, right?  Ultimately, Yext offers more control over the way your business is presented throughout the Internet.  Right now Yext is offering a free, no obligation business scan to HostGator Customers.  This business scan will show you where your business currently fits (or falls) within the above ecosystem.  There is no purchase requirement; this is a courtesy service to verify that your business is listed correctly in as many places as possible.

To receive your free business scan from Yext, simply visit the following URL and enter the basic information about your business: www.yext.com/pl/chur

For more information on Yext, visit http://yext.com

qwaszxerdfcv3.14 | 1776zxasqw!!