Written by Kyler Patterson
Wednesday, September 24th, 2014
For those of you who have been using social media advertising, you may know that Facebook has allowed for email list targeting for some time now. This feature is great because you can strictly target those users in your email list. Companies can even use their existing client lists to target them on Facebook for customer promotions and increasing customer value. Now, Twitter has entered the game with the option to upload lists to target with ads.
Why Email Targeting?
With email targeting, you can direct ads straight to those who you believe are the best for your promotion. For example, you have a list of customers who bought Product A and you’re having a sale on Product B that is a really good complementary item for Product A. Instead of emailing everyone on this list, you can run a campaign on Twitter to let them know about the sale. Or you can have an integrated campaign to email them and promote to them on Twitter.
Is It Just Email Targeting?
No. You can create a targeted audience with different types of lists. Email is usually what most businesses have from their clients. Not all request phone numbers. You can create lists with the following information:
- Phone Numbers
- Twitter User Names
- Twitter User IDs
- Mobile Advertising IDs
How To Create A Targeted Audience
Creating a targeted audience with Twitter is pretty simple. First you will need to have a list generated from your CRM or email software. Then you will just need to follow these steps.
1. Click Tools on your Twitter Ads navigation bar. Then select Audience Manager.
2. Click “Create Audience” on the upper right side of the UI.
Here is a picture of the @HostGator audience manager. These are small lists for a specific purpose.
3. Give your list a name, then choose the type of list you are uploading. Remember that it will need to be a .csv or .txt file.
4. Select the type of audience you’re uploading
5. Upload your file
Things To Consider
Read the Twitter Ads Terms of Service. You don’t want your account banned for doing something you shouldn’t be doing.
Separate your lists. Perhaps I just like granularity, but I like to see that we have 10k emails and 5k phone numbers that converted to targeted Twitter users. It was interesting to see.
On that same note, use multiple lists! Sometimes the email your customer gives isn’t the one they used for Twitter but the phone number is. You don’t want to miss out on being able to target them. For our lists, cell phone numbers matched up more than home phone numbers.
Don’t expect to launch a campaign immediately after uploading the list. It can take several hours for Twitter to match the contents on the list with users. I tend to upload my list before I go home for the day so that I can start the campaign the next day.
Match rate will be lower than Facebook custom audiences. With the same list, Facebook matched 4,400 users and Twitter only matched approximately 1,100.
Audience matches of less than 500 will be listed as too small and you will not be able to advertise to them.
That’s it about Twitter email list and audience targeting. Please feel free to ask any questions or express concerns in the comments below!
Written by Kyler Patterson
Friday, August 15th, 2014
The featured image on this article is not a post that you will find anywhere on the HostGator Facebook Page. But yet many people have seen it. How? The answer: Dark Posts.
Dark Post – What Is It?
According to the definition from Google, a dark post is the following:
An unpublished post is a status update, link share, video or photo that was never meant to be shared as an organic post. Staying true to its name, it’s never published but is only surfaced as an ad.
Basically, it’s a Facebook post that you control exactly who sees it through ads. If you have seen the main image on this page on Facebook, then that means you have seen one of our dark posts targeting you.
Why Dark Post?
The purpose of these posts are to create a message for a specific goal without cluttering up the newsfeed for those who would see it as irrelevant. For example, if you’re trying to sell your services and all of your followers already use your services, then it wouldn’t make sense for them to see an ad on their newsfeed for your services. However, you still want to post a message for selling your services to drive sales. This is where dark posts come into play. You can create a dark post with a message to sell your services and use that to advertise to your target market.
How To Create A Dark Post On Facebook
Facebook has a video on creating dark posts and you can find it here. Unfortunately, this video is very outdated. The power editor no longer looks like it did in the video. This walkthrough will show you how to create a dark post so that you can put Facebook to work for your business. Please note, we will be using Google Chrome because the power editor doesn’t work in other browsers.
1. Visit the Facebook Power Editor. https://www.facebook.com/ads/manage/powereditor/
2. Click “Download to Power Editor” and choose the choose the advertising account you wish to download. For many of you, there will only be one option. For those who manage accounts for multiple clients, make sure you select the correct account. You don’t want one client paying for the ads of another.
3. Select the + sign under Campaigns.
4. Determine the Campaign Name, Buying Type (I always choose auction), and the Objective. The Objective is what you’re trying to achieve with your ad (Generate leads, get website traffic, increase page likes, etc)
5. Now that you’ve created your Campaign, click the Ads tab
6. Click the + sign again to create an ad
7. Select the campaign you just created, create an ad set, and then name your ad. (You can also create your campaign from this point if you’d like)
8. In the Creative tab, you can choose the Facebook Page that you wish to use for the ad and the post.
9. Once you’ve selected the page, under Page Post, click the + at the right.
10. From here you can choose the Post Type: Link, Photo, Video, Status, Offer. For this example, we’ll create a Link. I’ve set one up just for this article.
11. Be sure to choose the option “This post will only be used as an ad”. It should already be selected but make sure it’s there.
12. Review your post.
Now that you’ve created your post, you can begin to use it for your ads. This article does not cover how to create ads and how to target customers but the opportunities are virtually endless. To get started, check out this article on basic Facebook ads. Be sure to come back to the blog as we will add more articles about more advanced Facebook methods such as targeting and optimization.
Hopefully we have shed light on what a dark post is and you have found this information valuable. If you have any other questions about Facebook, please let us know in the comments. We will be more than happy to write about what you want to know.
Written by Sean Valant
Tuesday, February 12th, 2013
SiteLock is a website security monitoring tool for small and medium-sized businesses, providing a number of benefits and services. Some of the key benefits are blacklist monitoring, malware detection, vulnerability identification, and virus scanning. Additional services include domain ownership verification and SSL certificate validation.
SiteLock monitors your websites daily for malicious activity and then alerts you to any potential threats. SiteLock’s 360-degree scanning uses lightweight technology to search for vulnerabilities in your code, as well as any outdated applications, without slowing down your site’s performance. These scans include searching for defacement, database vulnerabilities, application vulnerabilities, and drive-by downloads.
If a threat is detected instant email and dashboard alerts let you take action before being blacklisted by search engines, which can destroy a site’s reputation and credibility.
On-demand expert technicians are also available to clean and secure your site in the event that it becomes compromised, should you lack the expertise to rectify the situation yourself. Additionally, simply displaying the SiteLock security seal on your site will let your Customers know that your site is safe, and that you’ve taken the necessary steps to protect them. Third-party security validation has been proven to increase sales and site conversions; SiteLock’s security shield has been shown to increase conversion by 15% in A/B tests.
For more information on SiteLock, please take a moment to view the following brief video:
For information on how to order SiteLock, please visit this page from our KnowledgeBase.
Written by Sean Valant
Thursday, December 13th, 2012
Moo.com loves to print. Providing so much more than just the typical print services, Moo.com has taken their chosen craft and elevated it into a proper art form. Sounds grandiose, but it’s true. They print everything you’d expect them to: business cards, post cards, stickers, labels, et al. Where the art form comes in is the way in which they’ve taken this basic foundation and evolved it in such a creative way.
One of the most ingenious cards that Moo prints are NFC (Near Field Communication) business cards. NFC is a protocol by which a wireless conversation is conducted between two pieces of closely-held electronics. This is facilitated by a small chip being implanted within the card. Many debit cards already use this technology to authorize payment by simply holding the card near a receiver rather than actually swiping it through a traditional card reader.
The idea is that when you hold an NFC business card up to a compatible smartphone, it then causes the smartphone to do something. The possibilities are virtually endless. Perhaps you’d want the phone to simply visit your website, or maybe download your portfolio or load your FaceBook page. You might have it download music or even just add your contact information into the internal address book. The chips can be rewritten over and over again, even after you’ve handed them out!
NFC cards are unquestionably cool, but Moo.com can also meet all of your more basic printing needs. From basic business cards up to their Luxe and Gloss business cards, as well as FaceBook cards and Mini cards. Moo.com was kind enough to offer 50 free business cards to you, the readers of this blog! Visit this link in order to claim your free business cards, all you pay for is shipping! While you’re there, ordering your free business cards, spend some time on their website exploring the vast array of products offered. Tell them Snappy sent you!