Many will remember “Billy the Human Billboard“, who we covered in our previous blog post after he received a HostGator tattoo on the back of his neck. Billy’s HostGator tattoo has sparked a range of responses from: people asking to get this done, outrage, and even proposed boycotts.

Someone even went as far as to compare HostGator with human traffickers as you can see in the video below:

httpv://www.youtube.com/watch?v=rXSJUu8-zkU

Billy has gone on to receive additional tattoos from other companies (27 and counting), moving him closer to his goal of having the most tattoo advertisements in the Guinness Book of World Records.

Since then, Billy is no longer “Billy the Human Billboard”, as he has legally changed his name to “Hostgator Dotcom”.

httpv://www.youtube.com/watch?v=A6R6O7uqPSc&feature=youtu.be&a

Hostgator Dotcom’s driver license:

Hostgator Dotcom’s certificate of name change: …

I’m going to share some quick facts about our business with you. HostGator currently spends:

• More than $30,000 per month advertising with Google Adwords
• More than $350,000 per month on affiliate commissions
• And $100,000′s more per year on random advertising.

When you spend as much as we do on advertising, you start to run out of places to advertise online. This has left us with no other choice but to become a lot more creative and a lot crazier with our choice of advertising venues and locations. I present to you Billy the Billboard.

Billy proudly wears the first ever permanent HostGator Tattoo on the back of his neck. Billy, an accomplished boxer and entrepreneur who is currently located in Anchorage, Alaska, sold the first chunk of his body to Goldenpalace.com. The funds were used to purchase a flight to San Diego, where he donated his kidney to a complete stranger that he met off of MatchingDonors.com. Billy has even tried to donate part of his liver to patients in need (he was denied due to having already donated a kidney). …