Snappy, The HostGator Mascot

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Behind The Scenes At The HostGator Video Shoot

Written by Sean Valant

Sunday, June 1st, 2014

HostGator recently filmed our first-ever live action advertisement featuring Snappy. We thought it’d be fun to share with you some of the behind-the-scenes action. The actual filming was done at our Austin office and features several actual HostGator employees, as well as a couple of professional actors (because we host websites way better than we act, true story).

The first shot of the day involved some Snappy stunt work in front of a green screen, in order to utilize some movie magic in post production. You’ll see the results of this shot in the final video (of course), but this is what it looked like in real life. And yes, that’s basically just Snappy sideways on an office chair:

Snappy_GreenScreen

While we won’t be giving away the actual plot of the video here, it did involve the creation of a fictional hosting company. “OnHold Hosting – we’ll get to you… sometime“:

OnHold_Hosting

OnHold Hosting, it turns out, does not encourage a very clean working environment. In fact, their desks are downright gross:

gross_desk

Here’s a final shot from OnHold Hosting. There’s quite a lot going on in this picture: lights, sound, camera… and Snappy’s leg:

OnHold_Hosting2

Once we wrapped on OnHold Hosting, it was time to walk down the hallway to HostGator! Admittedly, that is a professional actor in the center, but he is flanked by two real-life HostGator employees:

HG_scene01

Here’s what things looked like from the other side of the camera:

HG_scene02

Snappy, being ever-helpful, was always happy to wipe the brow of a hard-working HostGator support agent… or at least an actor playing a hard-working HostGator support Agent that recently had water sprayed on his forehead to simulate sweat:

HG_scene03

We were down to the final shot of the day; Snappy, of course, was ready for his close-up:

HG_scene04

And then, after a long day in front of the camera, Snappy was ready for his nap:

Snappy_nap

Thank you to all the folks who made it happen, from the production team and the actors, to the HostGator staff who all pitched in to make it a success. That’s a wrap!:

HG_scene05

And without further ado, here is the world premier of the brand new HostGator advertisement:

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