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Billy the Human Billboard

Written by Brent Oxley

Friday, May 22nd, 2009

I’m going to share some quick facts about our business with you. HostGator currently spends:

  • More than $30,000 per month advertising with Google Adwords
  • More than $350,000 per month on affiliate commissions
  • And $100,000′s more per year on random advertising.

When you spend as much as we do on advertising, you start to run out of places to advertise online. This has left us with no other choice but to become a lot more creative and a lot crazier with our choice of advertising venues and locations. I present to you Billy the Billboard.

HostGator Tattoo

HostGator Tattoo

Billy proudly wears the first ever permanent HostGator Tattoo on the back of his neck. Billy, an accomplished boxer and entrepreneur who is currently located in Anchorage, Alaska, sold the first chunk of his body to Goldenpalace.com. The funds were used to purchase a flight to San Diego, where he donated his kidney to a complete stranger that he met off of MatchingDonors.com. Billy has even tried to donate part of his liver to patients in need (he was denied due to having already donated a kidney).

Billy’s current goal in life is to make it into the Guinness Book of World Records for having the most advertisements tattooed on him. He currently has six tattoos and won’t be stopping until every inch of his body is sold. “I guess I’m like a male prostitute; I sell my body,” he told me when we were talking one day.

So what does branding someone’s neck for the rest of their life go for?

We paid $3,000 for what will most likely be one of the best investments we’ve made to date. If we get one sale a year we break even. Plus, with all the media attention this will generate, we should easily be able to make back ten or even a hundred times our investment in Billy’s lifetime.

Billy still has plenty of prime locations available. In fact, he’s currently taking bids to sell his forehead! If you are interested you can reach him at BoxingChampAK-at-aol.com or at his blog: Billy The Human Billboard


Billy the Human Billboard


Billy the Human Billboard


Billy the Human Billboard


Billy the Human Billboard

I believe in the potential of tattoo advertising so much I had this awesome plan to pay the first 200 people willing to get a HostGator tattoo more than $300,000 combined. Within 24 hours of the word getting around our office, I had over a dozen employees offering to sell their skin. The plan was going to be huge and the media attention was going to be even bigger!

Everything was going great until we pitched the idea to our lawyers. They basically said that it would have been impossible to protect ourselves from lawsuits, no matter what contract we came up with. They went on to say that the fact that Billy is an entertainer is completely different than the average person in need of quick cash by getting a tattoo with our logo on it.

Since the HostGator Tattoo Stimulus plan had to be killed, we are just going to have to find other ways to get our name out to the public. In the spirit of more traditional advertising, we recently signed a deal for ten billboards on some of Houston’s busiest freeways.

HostGator Billboard

HostGator Billboard

And even more recently we bought some air time on The High-Tech Texan Show with radio personality Michael Garfield. You can listen to his show online if you’re not in Houston, and you can hear an audio clip from our advertisement here: HostGator’s Radio Ad. on High Tech Texan

We don’t want to stop here though. If you have a creative way for us to get our name out there, please let us know.

Posted in

Advertising
Comments
  • http://smackdown.blogsblogsblogs.com/ Michael VanDeMar

    Wait a minute… this guy has a blog, but it’s on *blogspot*? He let’s you rent lifetime ad space on the back on his neck, and you don’t even throw in free hosting and offer to set him up with WordPress??

    Dudes… that’s kinda whacked…

    Just saying.

  • KenWicklein

    Who do we contact for great advertising ideas?

  • http://www.hostgator.com HostGator.com – Douglas

    Ken,

    You can post them as a comment at this blog post. :)

  • KenWicklein

    Okay I will then

    Advertise on the fastest growing medium Podcasts. Podcasts have a better chance of action per listen because the listeners support the podcasts through action on ads. Blubrry offers advertises a chance to get their ads out to thousands of listeners on many different podcasts for one fee.

    Mention my name. ;)
    Contact Todd Cochrane

    CEO RawVoice

    808-741-4923 (Cell)

    877-RawVoic(e)

    ceo(at)rawvoice.com

    If bulk advertising is not your think contact me we can work something out for advertising for my NFL podcast The endzone

  • Copter

    You must be kidding, it is make up, i bet.

  • BillyTheBillboard

    I assure you its not fake I am Billy The tattoo advertiser and that is a real tattoo in the pics I know beacuse its me in the pics.

  • Lennart Sauter

    LOL – worst thing gi’ve ever seen.
    Oh – are you guys interested in car advertisement? Lifetime of my car might be short though^^

    Kind regards

  • http://www.hightechtexan.com Garf

    He should have put the HostGator tat on his face, forehead and back! That is the only company he should be pimpin’!!!

  • BillyTheBillboard

    This is BillyTheBillboard in the pics just wanting to let everyone know My Forehead is ready to be advertised on and I will advertise on you for life for $8,000 please spread the word if you would like to advertise contact me at boxingchampak@aol.com and we can work something out I have alot of areas left to advertise on!
    Thank you all

  • Mike

    I’ll give Billy $5 to add my affiliate code at the end. :P

  • Nicky

    I would love to be a billboard and make money, how do I do it?

  • joe

    I will make a hostgator crop circle for you for $10.000

    Just don’t ask how i do it

    lol

  • http://www.amnavigator.com/blog Geno Prussakov

    @Mike: only $5 for the affiliate code at the end? If I were you, I’d add a couple more zeros to that number. ;)

  • Dead Serious

    I’d get small-ish tattoo, size and placement (within reason) of my choosing for lifetime web hosting.

  • http://www.ryanpaul.ca Ryan Paul

    Hostgator should’ve paid him a monthly fee rather than a flat rate – that’s LIFETIME advertising for only $3000? C’mon Brent you could’ve done better than that.

    Once again… LIFETIME ADVERTISING!

  • Dana

    I agree with the first poster. Billy deserves a free hosting account! The blogspot page has got to go.

  • Ron James

    I pitty hostgator for not providing him with atleast a free hosting account. and i pitty Billy for the circumstances he has to do a life time tattoo just for 3k. its a sad story over all.

    Hostgator please don’t encourage these type of advertisement.

  • http://wegivestudentdiscount.com/ Richard

    Wow, never thought as that as a way to advertise.

  • Russ

    I’m not going to tell you how to spend your money, but what if this guy turns out to be a person who is caught for hacking websites, or child molester a mass murderer, in the Future?

    How much will you spend on Covering it up that you gave this type of person 3k?

  • http://www.helpforhomeschools.com Gordon Marie

    I agree that it would be better press for Hostgator to also have him “Hosted” at Hostgator just just tatto’d with it.

  • Brian

    Ah, he must not be that great of a boxer if he has to do this for money!

    As for the Guinness Book of World Records, there can’t be that much competition in this category!

    You go Billy boy.

  • Jphn

    So sad to see such a young man prostitute himself for a few measly dollars of advertising.

    He would have made more selling a kidney and the result would not have been permanent mutilation.

  • http://www.g-seed.biz Wallace

    Hai,
    WHat i was thinking is which not only support give billy a free life time web hosting and also hostgator should fully support fund to billy as he was very kind person that try donate organ to people that need.

    Regards,
    Wallace

  • http://www.cosmicdimensions.com Richard

    Now, I have an idea that I think would help not only Host Gator, but all us of little guys who use your service! How about a deal like this: We put a host gator bumper sticker on our cars and we get a discount for do that! You get advertising, we get a break. And if you don’t like that one, how about a discount if we put a banner on our web sites?

  • Miguel

    Billy should have put his own affiliate link on the end and did it for free. He could have made more than 3k that way.

  • http://brainpwr.com roy

    I’m sickened by this. I thought godaddy was cheesy by selling women The reason I transfered to hostgator.com. What happened to “your body is a temple”.

    Roy

  • http://www.ecns.ltd.uk/ Hosting

    Now it’s really good topic.Thanks for sharing.

  • Can Devecioğlu

    HostGator is great company for web hosting services.

  • http://angiegoboom.com Angie

    Billy’s kinda hot.

  • http://anoreicollins.com BigBoobsGeek

    I know a human billboard that I bet draws a bigger crowd. No tattoos though, that’s a pretty bold move.

    http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=170457092245&ssPageName=STRK:MEBIDX:IT

  • charlotte, jam and gemma

    what if the company goes out of business?

    what will he do then?

    :L

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  • http://hostgatorturkey.com ucuzhosting

    it is very creative ads. i shocked when i saw it..

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  • Porter

    That’s pretty awesome, very visible, probably gets a lot of attention.

  • Shane

    @BigBoobsGeek

    Lol, I wonder if that $2000 bid so far would give me a tit job too.
    I’d screw em’ hard. ;)

  • alina

    could not stop laughing…loved this post.
    although there is a discrepancy between the 3000$ mentioned here and the price on billy’s blog: “Get a 6” by 1” tattoo advertisement on the back of my head for $12,000″ :p

  • Dami1

    This is pathetic!

    Even if Billy is all for it, you would think that a company such as hostgator could have the decency not to go this route as it’s degrading and simply shows that there are no boundaries when it comes to create buzz in the hope of making more money. Which is simply disgutsing in my opinion.

    But judging from all the comment that find this neat and great, I guess I must have moral standards that simply are not in synch with the time and place we live in?

    If anything, I wish Billy wasn’t that cheap and that he would work harder at getting better deal for what he is offering.

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  • http://elizawhat.com Elizabeth Kaylene

    Good for him, but I’d never do it. As much as I love my tattoos, my body is not a billboard.

  • darren moore

    god tell me how i can do that to i’d be well up for it

  • http://www.youtube.com/watch?v=TrCzwPSb-Qw Rono

    Billy, I hope you make tons of money from your personal billboard business because all those tattoos are not healthy.

  • http://www.oncorsolutions.com Jason Oncor Solutions Fairfield

    Crazy! We deplore advertising you can’t track and measure, but we would eat our words with the media/press you get from Billy!

    Dam lawyers!

  • Pingback: Hostgator Dotcom (aka Billy the Billboard) | HostGator Web Hosting Blog | Gator Crossing

  • http://choppertattooreviews.org chopper tattoo

    it’s funny , i love hostgator too!

  • http://thetattooreviews.com Mr. Tattoo Designs

    I’ve been seeing things like this on the rise. Either way more power to ya Billy I just hope that they paid for the tattooing costs.

  • http://www.scsigns.com Window Lettering

    Is it safe and healthy to make tattoo on the body? There are several ways of expressing yourself then why do we make things complicated and is it legal?

  • http://www.webidgit.blogspot.com TheWolfman

    You go BillyTheBillboard, I don’t know why people are worried about your body. Do what you want with it.

  • http://kidneystonesinwomen.org Kidney Stones in Women

    Cool tattoos having ads on the body! haha! did you think about this on the long run? having filled most of your body parts with tattoo? and do you still live well from the payment they gave you? just curious

  • http://www.adityacomputer.com Eela

    Oh its funny but now hostgator is pink..

  • Toni

    Wait, wait, wait, is that Comic Sans in the last ones?
    You’ve just lost a customer.

  • Dashing Valet

    That’s an interesting one!!??

  • http://www.clpumps.com Christian Louboutin

    I find this article from google, it’s really useful for me, hope I can post this in my blog.

  • http://www.hormonereplacementfaq.com Hormone Replacement :

    always choose dry cleaners that uses organic based cleaning agents and detergent to help the environment-,:

  • http://advertise-stl.com jason

    what happens when u run out of ad space?

  • The lose 5 lbs guy

    Hey most people pay to get a tat. You got paid!

  • Jon Winmill

    It is a little wierd that someone uses his body for a billboard. But it certainly is working, there is talk about it. I like to use the standard marketing. For my free Idaho classified website I used the radio. Maybe I should have used billy, maybe there would be more talk of http://www.seiads.com.

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  • http://www.pensionfinder.org.uk/ Pension Retirement

    Oh, Billy…

    What HostGator gains in niche advertising in the form of a Billy the Billboard meme or self-promoted, traffic-attracting technique to their site, they partially lose it in the ethos of their company. Do I want to get web hosting from a company that tatoos its logos on people?

    I don’t know…

  • http://www.pensionfinder.org.uk/ Pension Retirement

    I’d like to add that the two things–tatooed man, and webhosting–are non sequitur, much like breasty ladies and domain hosting. Yet the godaddy campaign is working well. As a counterpoint to my previous statement, Billy could work for HostGator, but they really need to get the word out about him if it’s going to enjoy success.

  • Caresse

    You must be kidding

  • http://www.belvini.de/wiki/wein hannah wein

    No they don’t!

  • http://www.henshawconsulting.com.au Psychologist Perth

    How bizarre!

  • http://www.projebak.com ukra city

    I enjoyed reading your articles. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good
    work!

  • http://www.achievingselfmastery.com/ How To Live A Happy Life

    Billy, I wonder if a rival has beaten him to the punch. 6 so far that’s not very much. Billy better get inked faster someone might just beat him to the record.

  • http://hostgator.bz hostgator

    Oh, My God!

  • http://www.preventon.com/ John Yield

    That is jokes haha. He is going to be rich once he has sold it all though!

  • http://www.tattoos-beauty.com Tattoos-Beauty.com

    This show love of hostgator amongst people for Hostgator.com. There is no doubt that you guys have best services in this industry. That’s why people are getting tattoos of your name.

    Thanks

  • http://www.spirituosen-onlineshop.de Kurt

    not my way but he must know what he will do ;
    have fun ;

  • Anonymous

    I had no idea that Host Gator spent this kind of money or that you were even that large an organization. Continue to be happy with your service however.

  • jermar monuments

    Hi i was reading your post, it was such a awesome one specially the snaps well at the end just wanna say nice post thanks. ? Headstones | Monuments

  • http://twitter.com/belablack belablack

    One word. Idiot.

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