I’m going to share some quick facts about our business with you. HostGator currently spends:
- More than $30,000 per month advertising with Google Adwords
- More than $350,000 per month on affiliate commissions
- And $100,000′s more per year on random advertising.
When you spend as much as we do on advertising, you start to run out of places to advertise online. This has left us with no other choice but to become a lot more creative and a lot crazier with our choice of advertising venues and locations. I present to you Billy the Billboard.
Billy proudly wears the first ever permanent HostGator Tattoo on the back of his neck. Billy, an accomplished boxer and entrepreneur who is currently located in Anchorage, Alaska, sold the first chunk of his body to Goldenpalace.com. The funds were used to purchase a flight to San Diego, where he donated his kidney to a complete stranger that he met off of MatchingDonors.com. Billy has even tried to donate part of his liver to patients in need (he was denied due to having already donated a kidney).
Billy’s current goal in life is to make it into the Guinness Book of World Records for having the most advertisements tattooed on him. He currently has six tattoos and won’t be stopping until every inch of his body is sold. “I guess I’m like a male prostitute; I sell my body,” he told me when we were talking one day.
So what does branding someone’s neck for the rest of their life go for?
We paid $3,000 for what will most likely be one of the best investments we’ve made to date. If we get one sale a year we break even. Plus, with all the media attention this will generate, we should easily be able to make back ten or even a hundred times our investment in Billy’s lifetime.
Billy still has plenty of prime locations available. In fact, he’s currently taking bids to sell his forehead! If you are interested you can reach him at BoxingChampAK-at-aol.com or at his blog: Billy The Human Billboard
I believe in the potential of tattoo advertising so much I had this awesome plan to pay the first 200 people willing to get a HostGator tattoo more than $300,000 combined. Within 24 hours of the word getting around our office, I had over a dozen employees offering to sell their skin. The plan was going to be huge and the media attention was going to be even bigger!
Everything was going great until we pitched the idea to our lawyers. They basically said that it would have been impossible to protect ourselves from lawsuits, no matter what contract we came up with. They went on to say that the fact that Billy is an entertainer is completely different than the average person in need of quick cash by getting a tattoo with our logo on it.
Since the HostGator Tattoo Stimulus plan had to be killed, we are just going to have to find other ways to get our name out to the public. In the spirit of more traditional advertising, we recently signed a deal for ten billboards on some of Houston’s busiest freeways.
And even more recently we bought some air time on The High-Tech Texan Show with radio personality Michael Garfield. You can listen to his show online if you’re not in Houston, and you can hear an audio clip from our advertisement here: HostGator’s Radio Ad. on High Tech Texan
We don’t want to stop here though. If you have a creative way for us to get our name out there, please let us know.