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Search engine optimization (SEO) is all the rage these days. There’s a whole market that has developed around SEO services and tools and a lot of hype and fluff that tends to confuse and complicate things for the average web site owner.

Simply put, SEO is the process of ranking higher in the search engines (Google, MSN Live, Yahoo) to increase traffic. For most websites, increased traffic translates into higher sales, so there is no disputing the importance of practicing good SEO techniques.

Since search engines have secret algorithms that determine where a website ranks in their search results, there are tons of myths and piles of misinformation out there on the ‘net. Time after time, I’ve spoken with customers who are angry and feel misled because an SEO firm or consulting company promised that the customer’s site would rank on page one in Google. Unfortunately, most of the time, this is just not possible, and the majority of these offers and promises should be quickly dismissed.

Even with all of the myths and wrong information out there, there are still some generally accepted rules and tips on how to best optimize your website to rank well. On our SEO Blog, you’ll find many articles discussing some of these proven techniques.

Not everyone can afford a reputable SEO consultant, especially for smaller websites, so most web site owners resort to the DIY methods. …

If you’ve ever seen Office Space, you most likely know that all TPS reports (that’s “Test Procedure Specification” for the uninformed) require cover sheets. The painfully ridiculous incident in the movie has become both a critical fixture of anti-corporate culture and a quintessential example of the eccentricities of bureaucracies of corporate America.

At HostGator, there are no TPS reports and cover sheets aren’t required to be put on anything. However, we do keep track of quite a few numbers and metrics and one of the metrics we do watch closely is chat volume.

The graph below is an average of the number of chats we completed per hour on any given day and at any given time throughout the month of March. The numbers are averaged, meaning that every Monday at 1 PM was averaged together to create a collective Monday at 1 PM metric. Our week-to-week variation is usually pretty negligible, so what you see on the graph is a fairly good representation of our chat volume for a given day. Note that the Y-axis starts at 30, meaning we never average less than 30 chats completed per hour. …