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Twittering All The Way

Written by Douglas Hanna

Wednesday, December 31st, 2008

Twitter I’ve known about Twitter for a relatively long time, but could never see myself using the service. I just couldn’t grasp the idea of saying something meaningful in 140 characters or less, but as I started working at HostGator and our social media outreach programs, I found myself thrown right into the Twittersphere (if that isn’t a word already, I just made it up).

A couple of months later, though, I’m happily Twittering from the web and from my ever trusty BlackBerry. A majority of our presence on Twitter is aimed at addressing customer concerns and feedback in what is essentially real time, but our presence on Twitter is also about reaching out to customers through a different medium and in a unique way. We already reach out to those who blog or post about us, so Twitter seemed like the next logical step.

So far, it’s been incredibly successful. We have over 275 followers on Twitter (the number increases daily) and I have personally reached out to and helped a lot of existing and potential customers through Twitter. We’ve also gotten some great ideas and some excellent feedback that we’ve taken seriously.

To get an idea for yourself, check out our favorites and see what people have been saying. Some excerpts:

LOVE LOVE HostGator! Have hosted at many places. Couldn’t dynamite me out of HG!WordPressWizard

Thanks for awesome customer service, that’s how it’s done. Will remember when someone is asking for a hosting company.KatjaPresnal

Your help today convinced me to sign up for 2 years of hosting. Thanks again! I’m uploading now at ~1400kbps. Amazing!steelopus

I REALLY appreciate that you care about your customers, even on twitter though. Impressive!BenTremblay

I appreciate your presence on Twitter. It’s more convenient for me to read your tweets than it is to go to your site.keithgoode

Well, Madame or Sir HostGator, you sure know how to solidify a customer with service that spoils. Major thanks!Rich_Arnold

 

Of course, our own Twitter stream can serve as another example. You’ll mostly see me reaching out to and responding to customers, but you’ll also see some other personal tidbits and web hosting related thoughts as well.

Here are some other things you can look forward to seeing on HostGator’s Twitter stream in the near future:

  • Survivor: HostGator Manager Editor. I am going camping for the first time with a group of my friends very soon and if my BlackBerry still works (which I am really hoping it will), I will be providing updates over Twitter.
  • More quotes and interesting thoughts. I tweeted that it was time for our Twitter followers to see my inner-nerd (because I obviously conceal my inner-nerd well by working for a web hosting company) and I think interesting quotes and thoughts from some equally interesting people is a good way to show it.
  • Web hosting tips. I’m going to begin posting some tips (technical and not) about how to get the most out of your web hosting account right on our Twitter account.

Check out our Twitter stream and if you like what you see, consider following us. And of course, if you have any suggestions for what we should do with our presence on Twitter, don’t hesitate to let us know.

Posted in

Around the Web, Customer Service
Comments
  • http://www.twitter.com/steelopus steelopus

    Thanks again for your help today. There are many businesses using Twitter, but very few that use it well. You’re doing a great job of not trying to sell your product, but letting it sell itself.

  • http://www.hostgator.com Douglas

    You’re very welcome! We don’t want our Twitter account to be another “traditional” marketing channel, that would be underusing it. We want our Twitter account to serve as another way for customers to get to know us and what we do.

  • Rob

    Twitter ftw.

  • http://sem-group.net Gerald Weber SEM Group

    I remember about a month ago I was asking @twittergator if he was related to @hostgator and out of the blue Hostgator tweeted a reply back I was like WTF? It was pretty cool.

    Twitter is in my opinion an extremely valuable tool for branding, networking, communicating with customer and so on.

    Here is a post on Search Engine Marketing Groups company blog regarding Creative Uses for Twitter Just to give you an idea some of the very unique and creative ways other are currently using Twitter.

  • http://www.atlantawebpros.com Millard

    I must concur with the comment about your service. My previous hosting company used to take at least 24 hours to respond to any question or issue. I usually get a cheerful response from HostGator within an hour. Of course, being from Georgia, I hate the name Gator.

  • http://www.cupidgossip.com cupid

    I must say the owner or owners of this company know exactly what they are talking about when they say they are eating up their competition I have been hosting else where for more than two years and about a week ago I came across the hostgator after reading and reaching for a couple of days I was sold, so I came to where I belong hostgator I truly feel the power of the internet. As of now I am a baby crock and soon I will be eating all my competition

  • http://www.roomsphuket.net Phuket Hotels

    Great post! I like this man!

  • Christopher Vasquez

    HOSTGATOR the aligator THANK YOU MANY MANY!!! Amazing, I’m from Philippines, manila and they did a lovable job. It was sunday and hostgator 24/7. Fix my problems in my hosting package and domains. Thank you. My customer is satisfied and happy.

  • Terry Sandford

    Very good post, informative, and interesting thoughts about your use of Twitter and what you and your customers have gotten out of it, keep up the good work.

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