Branding livestock goes back to around 2700 B.C. Even paintings in the tombs of Egyptians show hieroglyphs of people branding oxen. This branding confirmed the ownership of the livestock. You may not be branding livestock, but this certainly applies to your website. It needs to be brandable so people will connect your website with a product, service, or other type of value.
Do you know how many people call HostGator and refer to us as GatorHost? A good number of people, but its our logo that people will never forget, this is just another part of branding yourself. If you surf the internet on any given day you will see the HostGator logo at some point. I can almost guarantee you that because it has been established across the internet. There are many aspects to branding your business besides the obvious sometimes. With that in mind, the following 5 tips will help you get on the right track to branding yourself better on the internet.
- Branding With A Domain
Have a domain which describes the name of your business as best as possible. Shorter domains are easier to remember. People can return to your website if the name is catchy and memorable. Avoid long domain names if possible, which detracts from the professionalism of your business.
- Create A Logo Thats Memorable
Make or have someone create a logo for you. This is also key for branding yourself. Remember, A picture is worth a thousand words. A logo, or image on your website will help connect customers, as well as potential customers with what your website is selling or promoting. You want to brand an image in peoples minds so they think of your business first when there is a service or product they need, or that their friends need.
- Have A User Friendly Website
Make your navigation simple and easy to use. A lot of people don’t realize that the user friendliness of a site is a part of branding. When you go to a website that is disorderly as well as looking and feeling complicated, would you rather stay and figure it out or find another resource that is simple and user friendly? If your website is simple and easy to use to purchase something, then people will come to you first over your competitors.
- Coin A Phrase
A motto is another great thing to be known by. Almost every large company out there that you can think of has a motto. The HostGator motto is, “We eat up the competition”. This phrase just makes perfect sense, and connects people with the HostGator image. If you have a Logo for your website, then it might be a good idea to create a motto that is easy to remember as well.
- Set Yourself Apart And Specialize
Setting yourself APART from the rest really encompasses everything from the last 4 tips. Make sure to be different from your competition. Know what you want to be known for. What aspect of your company do you want people to recognize when they think of your business? If you are selling a wide variety of power tools, would you want people to recognize you as a leader in the industry of drills? That would certainly be easier as a niche than competing with larger companies which offer power tools as well.
From the last 5 tips, you can see that branding is huge! If you are starting an E-Commerce site or have one already, but are lacking the success, then this is one of those things you have to take a serious look at and ask yourself, “why would people come to my site over my competitor”. Until you think like your potential customers, you may find that your business is lacking. If you follow these tips on branding, you will be building upon something that will have a lasting effect far into the future.